Monday, September 17, 2007

When is an apology not an apology

Apparently when it comes from Southwest.

Here's the press release from the CEO of Southwest regarding the unofficial dress code:

"From a Company who really loves PR, touche to you Kyla! Some have said we've gone from wearing our famous hot pants to having hot flashes at Southwest, but nothing could be further from the truth. As we both know, this story has great legs, but the true issue here is that you are a valued Customer, and you did not get an adequate apology. Kyla, we could have handled this better, and on behalf of Southwest Airlines, I am truly sorry. We hope you continue to fly Southwest Airlines. Our Company is based on freedom even if our actions may have not appeared that way. It was never our intention to treat you unfairly and again, we apologize."

Kelly took an additional step and is sharing his direct comments about the incident by recording ads for national radio. Those comments detail a national fare sale launched today featuring "mini-skirt" fares.

What do you think? Sincere? Ha, ha. Hot flashes. So funny.

Via Feministing